new peeks: fighting eel spring 2012

bora bora * moorea * poipu

ahoy mateys! stripes continue to woo closets of all sizes and fighting eel's spring 2012 collection is filled with the prettiest nods to this delightful nautical trend. demure ruffles, girly racerbacks, and the oh-so-stylish cutaway hem (just a few of the variations on offer this season) combine with cheery colors to make a convincing argument that stripes are the new style staple.

if the mere thought of welcoming stripes aboard your look makes you shudder, do consider that modern day interpretations offer thoughtful placements designed to highlight your favorite features.

oh, and many of fe's gorgeous spring styles can also be yours in solids for those not quite ready to commit to stripes just yet.

shop spring 2012 online + in-store. (have a peek and share which spring look made your wishlist!)

p.s. windward lovelies no longer need to cross the pali and can now shop at fe's recently opened kailua outpost. the bright and airy space (just a few doors down from lily lotus and the soon-to-open whole foods) is filled with pretties from fe and a handful of local & faraway labels along with a tiny nook devoted to keiki cuteness.

new peeks: kealopiko makahiki 2011

naulu

makahiki season would certainly pass most of us by if not for the kealopiko 'ohana. in ancient times, when winter solstice neared native hawaiian life slowed down to celebrate happy times with 'ohana, feast on the bounty provided by the 'aina, and revel in delightful diversions from hula to surfing.

and so, makahiki has arrived and with it a welcome reminder for modern day kama'aina to breathe in the beauty of hawai'i and embrace all you love about island life.

happy congratulations ane, hina & jamie on five years of gorgeous handprinted goods inspired by hawai'i nei!

the makahiki celebration (+ weekend market details) begins after the jump!

kahuli * naulu

kahuli * aku

ferns pareu * puka square * eke scrap

aiea * kaka

if you have your heart set on the brand new eke scrap bag (love that they are reversible and crafted from remnant fabrics - hooray for one-of-a-kind style!), just know they are selling out within moments of arriving online, but you might have better luck at this weekend's holiday markets:

{na makua xmas gift fair}

• when: fri, dec 2nd - 5p to 9p & sat, dec 3rd - 9a to 5p
• where: afook-chinen civic auditorium, 799 piilani street, hilo

{makahiki market}

• when: sun, dec 4th - 9:30a to 4:30p
• where: town, 3435 waialae avenue, kaimuki
• fyi: wear a style from kealopiko's debut collection & receive 5% off your purchase

p.s. kealopiko's makahiki lookbook was photographed through the exquisite lens of jyoti mau.

happy hale*days 2011: keiki edition

because the best things come in small packages . . .

1 - tea party guests will be delighted when handmade felt cupcakes crafted by ooh la lollipop are served by their hostess. {$12; save 25% off on your entire purchase with secret code etsysale25. while supplies last.}

2 - charm your honu-loving little one with rockabella's tiny gold & sterling silver turtle pendants. {$25; save 20% in the online shop with secret code hapaholidays. offer ends sat, dec 31st. order by mon, dec 5th for usps delivery by xmas.}

3 - handcarved rubber stamps by honolulu's hugfish and orange will inspire crafty cuties to fill endless playdates with the sweetest creations. {starting at $2.50; order by mon, dec 12th for xmas delivery.}

more pint-sized possibilities after the jump!

4 - expect giggles galore when your early reader pages through wave, an enchanting picture book about a little girl's first encounter with the ocean. {$15.99}

5 - pua jewelry's pretty seashell bobby pins are a sweet memento of happy afternoons spent by the seashore. {email lauren to order.}

6 - screenprinted mini minis by jana lam will keep her most beloved possessions tidy and ready for her next adventure. {$30; stocked at aloha 'aina in waikiki, super citizen in chinatown & wings hawaii in paia.}

7 - little sprouts celebrates the hawaiian alphabet with organic onesies and tees. {$22 to $24; save 10% off in-store and online with secret code hapahale; offer ends sat, dec 31st.}

happy shopping!

'oiwi ocean gear: friends & family sale

i was about to wait until week's end to share 'oiwi ocean gear's f&f sale then realized faraway friends would miss out on having your order delivered for free!

we can't have that now, can we?

'oiwi's modern spin on ocean inspired designs continues to make me smile (my mister's pueo tee from years ago is still in constant rotation . . . hooray!) so i suspect the only trouble you will encounter finding something to wear or share is narrowing down your wishlist. will it be the simple beauty of the hoe hawai'i paddles or the most melodic swells wooing you this year?

anyhoo, whether you are part of the 'oiwi 'ohana or just know the right girl, everything is now 20% off at the kailua flagship and in the online shop (secret code: earlybird)!

sale details after the jump!

Click to read more ...

new peeks: gillia holiday 2011

my apologies for the delay in sharing more fall peeks, dear readers. too many real life distractions at the moment but today i could not resist popping in to shine the spotlight on gillia's holiday 2011 collection! the oahu label debuted this past summer and many of their silky pieces instantly sold out (remember that gorgeous ruffle dress . . . swoon!), so i suspect quite a few of you are anxiously awaiting take two of this ever so lovely line.

for the holidays, the gillia design team continues to be romanced by island life and has crafted a collection of becoming looks translated into a mix of solids and prints (hello bohemian florals, romantic tie-dyes & modern abstracts). your closet will be delighted to find fluttery tunics, kimono wraps, and effortless dresses while your sweetie will be spellbound by the very flirty offering of ooh-la-la.

oh yes, gillia is bringing sexy back!

scroll down for a peek after the jump.

with bodysuits making a comeback this season, gillia's crochet offering (not intended for the sea) is a playful take if you happen to be considering slipping on this 90's trend revival.

styles are beginning to arrive at neighborhood stockists (including becca beach and aloha 'aina) with select pieces ready to woo you in the online shop. just remember sell out risk is quite high should you spot a pretty for your wishlist.