it's a maui thing

w's nalo tie + 'ihi baby doll

style with a message has been an evolving trend in recent years and now a collective of graphic artists on the valley isle have come together to establish maui thing. their mission? to create clothing with a conscious via good design and a sweet dose of localism.

the collection celebrates all that's good about life on maui putting a positive spin on protecting both the 'aina and the spirit of kama'aina. the eco conscious designs are screen printed on a mix of jersey styles (organic when possible) with an ever evolving selection for men and women.

m's buddha + be yourself

little ones will adore the graphic punch of the keiki line (sizes available from infant to big kids) which features bold images of island wildlife. even better are the messages that accompany each design to educate both keiki and grownups on how hawaii is the endangered species capital on the planet (did you know there are only 500 nene left in hawaii?).

the entire maui thing collection is available exclusively in their online shop (bonus: free shipping for maui residents!).

p.s. take a peek at the maui thing launch party on youtube.