hello honi honi!

while watching the oprah show finale yesterday, i had an a-ha moment about today's post during lady o's message of finding your calling. readers who have been following the wings hawaii story know how the line started in the mid-aughties with just a handful of screenprinted goods sold at first friday and the occasional craft fair. handmade jewelry soon followed and, after a move from honolulu to maui, their flagship boutique eventually relocated from its upcountry outpost to the buzzy boho charm of paia town.

the stars always have a way of aligning if you are lucky enough to discover and step down the path meant just for you, and it certainly seems like the universe is smiling upon becky, melody and sam with every little expansion of their indie empire. with the ocean only a few blocks from their shop, a swimwear collection seemed to be patiently waiting for a silhouette to be refined and given the wings stamp of approval. lo and behold, sam found a way to combine the effortless prettiness the label is known for while allowing ladies to hit the waves without hesitation.

while the first glimpses of honi honi arrived last year, the mix and match lineup recently welcomed new styles to celebrate its online debut this spring. handmade for mermaids who appreciate playful patterns and the versatility of reversability, racerback and criss cross tops joined the original bandeau offering which coordinate with bottoms cut to flatter yet leave just enough to the imagination . . . happy news if super flirty brazilian styles make you blush.

join me in the cabana for a peek, won't you?

polka dots * houndstooth

riviera * scales

it is so delightful to see three friends start with a small idea, embrace all the possibilities, and find success and lots of goodness along the way!

while you can expect patterns to change with the seasons, honi honi's bikinis and maillots are designed to fit lovelies of many sizes including curvier physiques. (sam noted that a large will fit up to a size 13 or a small d cup.)

meet your favorite swim look in the online shop or say hello to the wings 'ohana at their indie storefront:

• where: 71 baldwin avenue, paia
• shop hours: mon to fri, 9a to 4p & sat/sun, 9a to 1p

are you inspired to listen to those little whispers and say hello to a new adventure?

p.s. in addition to their design and shop duties, the wings 'ohana also publish inspire, a new-ish quarterly read covering local loveliness. find a copy at the shop or click over to facebook to peek pages from the latest issue.