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« double identity | Main | weekly sales sheet »
Monday
Nov022009

new peeks: jools fall 2009

scroll cuff * snowflake earrings * suede rose drops

hope everyone has survived the great sugar coma of 2009! a sneak peek of the jools fall 2009 collection was posted in friday's sales sheet, but i wanted to feature more of the new looks since they are such an eye catching departure from la-based designer (and hilo girl) sybil shimazu's usual offerings.

this time around, laser-cut suede accessories have joined the delicate filigree metalwork that have become a jools signature. i dashed off a note to sybil to learn more about the process and discovered that computerized sketches (which involved a crash course in illustrator to create the detailed designs) were the blueprint for the laser machine which precisely cut each design into the suede fabric in mere seconds (or minutes, depending on the intricacy of the design).

the results add an unexpected edge and are especially crush-worthy when the laser-cut technique has been combined with the bohemian dreaminess of far away lands. mix in a little color (all of the laser-cut pieces are available in a rainbow of pretty jewel tones) along with a few playful, die-cut shapes and the fall forecast looks to be filled with vibrant flourishes designed to chase away the chill in style.

more peeks below . . .

24k filigree wreath + suede leaf earrings

double lotus necklace + 24k filigree cuff

since the process was so demanding, the laser-cut pieces will only make an occasional appearance going forward so if you love something definitely scoop it up asap.

happily, fall 09 is gently priced from $28 to $52 and becomes even more budget-friendly if you shop the current 20% off sale happening in the jools online shop by tomorrow!

  • secret code: scary20
  • expires: tue, nov 3rd
  • fyi: complimentary ground shipping on orders over $49

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