organik summer 2008 collection

it should come as no surprise that i have been keeping tabs on organik since they debuted last year so it was a happy day when co-founder ed fernandez sent along word of the release of the summer collection. ed landed on the big island a few years ago and while on a road trip with his cousin brian jones suggested the two start a business that would be good for the planet. by the end of the trip, the two had fleshed out the concept for an eco-friendly clothing line mixing ed's background in environmental health (and eye for style) with brian's graphic design talent.

organik (based in kona and tacoma) works exclusively with fair trade textiles ranging from organic to bamboo to recycled fibers. 100% organic pima cotton is the canvas for summer 08's limited edition tees which are handprinted in the usa with water based inks. the design aspect is kept fresh by working with local artists on each collection, and, as an added bonus, the production is powered by wind and solar energy making organik carbon neutral.

treebirds

western

ghostship

you can bet that the line's emphasis on good design grounded by a modern eco-sensibility will lure more fashionistas over to style's growing green movement (fyi - don't let the photos of the pretty boy models fool you - w's sizes are also available). in fact, in less than a year, organik has already scored a nod of approval by the buyers at fred segal and landed in the legendary shop with an exclusive collection just in time for earth day.

currently, there are no plans for an official online shop so click over to the stockist list to locate your neighborhood purveyor of organik goods.