Apr 17 
the retro styling of 'oiwi's oh so pretty lanikai collection, which is exclusive to athleta, has finally made its long awaited return. in addition to those cute board shorts featured last summer, sophisticated screen printed bikinis and tankinis make their debut this season which can be mixed with lanikai's complimentary floral pattern.
Mar 28 
m's pueo tee + straw trucker hatdavid from 'oiwi ocean gear sent me a sneak peek of their new designs a few months ago and i am happy to report that they are now up on their website. i love love love the pueo tee and am seriously considering making an exception to my fella's no more new t-shirts rule (he is always on the hunt for cool tees when we go home and hence the dresser drawer is about to burst).
there are also some new threads for the ladies like the kahala jersey which will add a little flower power to your paddle/surf sessions plus 'oiwi had added fresh swimwear styles like the haleiwa bikini and the pretty 'oiwi pattern which is now available in new colorways just in time for spring.
fyi - 'oiwi also does custom work so give them a buzz if your team wants to paddle in style.
kailua, oiwi ocean gear, style, surf, swim cabana, dressing room, oahu Mar 28 
maile fern maillot + rainbow abstract kaftan
time to dish about the newest swimwear line from the islands which made its debut at the women's closet last weekend. melia conrad mixes old hollywood glamour with modern sophistication to create a collection for those who prefer to be a bit more demure yet still turn a few heads when they hit the beach.
designer marylea conrad grew up in australia and upon arriving in the islands noticed a distinct difference on hawaii's beaches from her homeland: coverage. and so melia conrad, a collection of stylish swimwear with slightly more modest silhouettes, was born (quite literally as the line is named after her baby daughter).
there is something for everyone from flirty bikinis, pin up worthy one pieces, and glamorous cover ups that can easily go from the sand to out on the town. one of the most thoughtful features are bikini tops with removable straps which means no more tricky maneuvering to avoid the dreaded strappy tan line.
the collection is expected to arrive in april or may and will be stocked at the butik, rafael and split obsession.
Feb 19 
barefootin'it may be too early in most parts of the world to be thinking ahead to summer but perhaps these saucy swimsuits by letarte will motivate you to drag yourself to the gym. with their eye catching patterns, it's easy to see why bikinis from the maui company have been spotted on everyone from heidi klum to cameron diaz.
pretty in pinkno worries if you prefer more coverage since letarte also offers a collection of bohemian cover ups that would work whether you are in maui or mykonos. online shopping at letarte is limited so your best bet is molly brown's swimwear, fig leaves or find the stockist near you.
Dec 15 
'oiwi terry hoodiejust a quick note to let you know that 'oiwi ocean gear is having a huge tent sale tomorrow. swimwear from past seasons will be marked down and i have been told that the super cute lanikai line which i posted about earlier this summer (and quickly sold out at athleta) will be 20% off.
in addition to the $5 t-shirt table, all regular priced tees & paddling jerseys will be 10% off and 'oiwi is also running a xmas special on their cozy women's terry cloth line (hint: you can snap up a few pieces over in the online sale section for 40% off). also, david from 'oiwi recently sent over a sneak peek of their cool new designs which they are hoping will be ready to make their debut at the shop this weekend.
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