the return of lanikai

the retro styling of 'oiwi's oh so pretty lanikai collection, which is exclusive to athleta, has finally made its long awaited return. in addition to those cute board shorts featured last summer, sophisticated screen printed bikinis and tankinis make their debut this season which can be mixed with lanikai's complimentary floral pattern.

the owls are not what they seem

m's pueo tee + straw trucker hat

david from 'oiwi ocean gear sent me a sneak peek of their new designs a few months ago and i am happy to report that they are now up on their website. i love love love the pueo tee and am seriously considering making an exception to my fella's no more new t-shirts rule (he is always on the hunt for cool tees when we go home and hence the dresser drawer is about to burst).

there are also some new threads for the ladies like the kahala jersey which will add a little flower power to your paddle/surf sessions plus 'oiwi had added fresh swimwear styles like the haleiwa bikini and the pretty 'oiwi pattern which is now available in new colorways just in time for spring.

fyi - 'oiwi also does custom work so give them a buzz if your team wants to paddle in style.

map it!

'oiwi tent sale tomorrow

'oiwi terry hoodie

just a quick note to let you know that 'oiwi ocean gear is having a huge tent sale tomorrow. swimwear from past seasons will be marked down and i have been told that the super cute lanikai line which i posted about earlier this summer (and quickly sold out at athleta) will be 20% off.

in addition to the $5 t-shirt table, all regular priced tees & paddling jerseys will be 10% off and 'oiwi is also running a xmas special on their cozy women's terry cloth line (hint: you can snap up a few pieces over in the online sale section for 40% off). also, david from 'oiwi recently sent over a sneak peek of their cool new designs which they are hoping will be ready to make their debut at the shop this weekend.

details:

• when: sat, dec 16th
• where: 'oiwi's kailua shop - map it
• hours: 10a to 6p

paddle away

more than a few readers will be happy to learn that 'oiwi ocean gear's online shop is now open. even if you're not paddling in the warm waters of the pacific you can get geared up with just a few clicks.

the retro style lanikai line isn't anywhere to be found but the pattern on the 'oiwi style (shown above) is a pretty replacement. you'll also find a nice variety of t-shirt designs to help you express your love of paddling to the rest of the world.

'oiwi ocean gear

lanikai board shorts

you know you're an ocean warrior if sitting on the beach and admiring the waves from afar makes you want to jump into the water. before you jump into your canoe, check out the paddling line from 'oiwi ocean gear. the hawaii based company designs functional pieces tough enough to take the punishment of island waves but adds just enough style to catch everyone's eye as you glide over the water.

if you can't make it to their kailua shop, stop by athleta's website and take a peek at 'oiwi's retro lanikai line online.