fashionista's market does denim

if you adhere to the philosophy that you can never have too many jeans in your closet, head to town for the big denim event being thrown by fashionista's market this weekend.

labels like joe's jeans, true religion and frankie b are yours for the taking but you best arrive early to grab the hottest styles. a few things to remember - only little purses get through the door so leave your big bad it bag at home, and, if you plan on trying stuff on, wear your best unmentionables to avoid embarrassment in the communal dressing room.

details, details, details:

• when: sat, nov 11th & sun, nov 12th
• hours: 10a to 2p
• where: japanese cultural center
• admission: $7 (register online to score the $3 fm member discount)

lucky number 31

this is so much better than cheapie candy being tossed into your treat bag on halloween. the interisland airfare war is back with $31 o/w fares but, procrastinators beware, you must book your tix by the end of the day.

details:

• book it: tue, oct 31st
• fly: now to sun, nov 5th
• cities: honolulu to hilo *or* kahalui *or* kona *or* lihue

go!'s deal ended last night but you still have plenty of time to book a seat on your favorite jet setting ride:

• aloha airlines | hawaiian airlines

get away to turtle bay

i have nothing but fond memories of time spent on the north shore when i was growing up. as much as i love the hustle & bustle of waikiki and its mix of people from all over the world it's impossible to resist the soul of the north shore.

if you're looking to escape for a few days, save the plane fare and head up to turtle bay to relax in one of their ocean view rooms:

• rate: from $199 a night (exclusives promotion)
• book it: by thu, nov 16th
• blackout: oct 26th & 27th

for those of you who love the north shore because it is the antithesis of waikiki, you should be aware of the controversy brewing over the new owners' attempts at expanding the property. click over to keep the north shore country to learn more about what's happening and how you can help.

paul brown hawaii

my neverending investigation to unearth the perfect conditioner is currently collecting contenders for my next beauty binge. the hapuna line from hawaii's very own paul brown recently caught my eye with ingredients like water filtered through mauna kea's lava tubes (chock full of minerals and other good stuff) and botanicals from the islands. even better, the shampoo is free of sulfates and the volcanic thermal mask sounds like just the thing to grab when your hair needs some intensive lovin'.

beauty junkies on a budget should definitely check out the paul brown institute in town which opened its doors earlier this year. if you don't mind sacrificing some time to be a guinea pig for their students, you can save some big bucks on salon services like haircuts ($15), highlighting ($48) and even full body massages ($35). walk in's are a no no so do call ahead to find out when the next clinic will be open to the public.

the hapuna line can be found at paul brown's eponymous salons around the islands or stop by haircare express which seems to have the best prices online.

surf's up

spotted at athleta today: the dawn patrol rash guard has hit the clearance section and is now 40% off. at that price, wouldn't you agree it's a good time to embrace your girly side and add a little island style when you hit the surf?